EFFECTIVE: SEPTEMBER 25, 2019
This Privacy Policy describes what personal information we collect, how we handle personal data we collect online (e.g., through our websites) and offline (e.g., through customer support channels, our retail locations, and in-person promotional activities) (collectively, the “Services”). This Privacy Policy explains the types of personal data we collect and process, how we may use and share the data, and the choices that are available to you with respect to our handling of your data
Our Platform is made up of all of the related websites, mobile apps, products, services, and communications offered by Motherfigure.
The terms “we,” “us,” or “our” refer to Motherfigure, an LLC headquartered in Illinois. By “you,” we are referring to visitors and users of any part of our Platform.
We collect information that you provide us, from third parties, and automatically when you use our Platform. We collect information associated with your device using cookies and similar technologies. We may also receive information about your location.
Information You Provide Us
We collect information that you provide us, including your account and profile information, content you submit or post to our Platform, your purchase information, your communications, and information you provide to us as part of surveys and contests.
Account and Profile Information. When you create an account on our Platform, we collect information you provide us, like your name, email address, interests, gender, age, and profile information. If you are a professional, you may also choose to provide us information related to your business.
Content you Submit. We collect information and content that you submit or post to our Platform, including your photos, comments, reviews, searches, photo notes, Ideabooks, and discussions.
Purchases. If you purchase or sell products or services within our Platform, we collect certain information in order to process your purchases and sales, such as your phone number, address, and payment method (for example, credit card or bank account information).
Communications. When you communicate with us (via email, phone, through our Platform, or otherwise) and when you use our Platform to communicate with others, we may store a copy of your communications.
Surveys and Contests. If you participate in our surveys, contests, or promotions, we will collect the information you provide to us.
Information from Others
We collect information that others provide us, including information from other platforms, publicly available information, information from other users of our Platform, information from our partners and corporate affiliates, and information from third-party sites.
Other Platforms. We may receive information about you from third-party platforms that obtain your permission to share this information with us. If you choose to sign-up for our Platform through Facebook or Google or upload your contacts from your third-party email service, you will be asked to share certain information with us as identified by those third-party platforms.
Publicly Available Information. Others may post content on our Platform that includes information about you (for example, as part of photos or stories). If you are a professional or seller, we may also collect information about you from publicly available sources and make it available as part of our Platform. For example, we may receive your name and contact information from industry associations in which you participate and display your affiliation with these organizations.
Other Users. In order to enhance the quality of our Platform, professionals on our Platform may provide us information about your engagement with them, including whether you have contacted them or responded to them. If you are a professional, Platform users and visitors may provide us with feedback and public reviews about you.
Our Partners. We may receive information about you from our partners. For example, our payment processors may update your payment information, advertising partners may help us send communications to your address, and third parties may help us prevent fraud by verifying your contact information.
Third-Party Sites. We may allow others to provide analytics services and serve advertisements on our behalf across the internet and in mobile applications. These entities may use cookies, web beacons, and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be used by Motherfigure and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for interest-based advertising purposes, please visit www.aboutads.info/choices.
Automatically Collected Information
We may collect information about your use of our Platform, including your search activity, the pages you view, the date and time of your visit, and if you use our browser extensions, content you interact with on third-party sites. We also collect information that your device provides to us in connection with your use of our Platform, such as your browser type, type of device, browser language, IP address, mobile carrier, unique device identifier, location, and requested and referring URLs.
Cookies and Similar Technologies
We use cookies in connection with your use of our Platform to collect information related to what you see and interact with on our Platform and other Platform access and use. Note that we do not change system behavior within our Platform in response to browser requests not to be tracked.
Location Information
We will receive your device’s location if you enable this through your browser or mobile device. We may infer your general location from your IP address. You may also choose to provide us your location information by inputting this information in our Platform or when you checkout as a shipping or billing address.
We use the information we collect to provide, support, and personalize our Platform and to communicate with you about our Platform (on and off our Platform). The ways we do this include the following:
If you provide us information about your contacts (for example, when you sign up for our Platform through Facebook), in order to facilitate a more connected experience, we may inform your contacts who have accounts on our Platform that you also have joined our Platform and follow them on your behalf so that you may view their public activities on our Platform.
We may use your communications generally for quality assurance purposes and training and to improve our products and services. We may use your communications to understand and help manage the quality of requests received and responses sent by professionals on our Platform and to provide them feedback. We may use automated technology to review your communications and improve user experience.
We may use your log-in information, cookie information, device information and IP addresses to identify you and log your use across devices and our Platform. We may use your addresses to personalize your experience on our Platform.
For your convenience, we will store information about the payment method you use in connection with the Platform.
Any use of your information that is incompatible with these uses will be disclosed to you in advance so that you may opt out of such uses at your discretion.
We do not rent or sell your personal contact information (such as your email address associated with your account registration) to third parties to use for their own marketing purposes. We share information in the following ways:
When you provide a product review or other user content, that content will be publicly posted. Other users may be able to see your name or other information about you that you post.
If you are in the United States, we may share information about you with select third parties so that they can communicate with you about products or services that may be of interest to you. If you prefer that we not share your information with such third parties, you may opt out by emailing us at info@motherfigure.com.
Our Platform may include third-party social media features and other third-party plug-ins and widgets. When these features are displayed on our Platform, they are operated or hosted by third parties and are subject to their own privacy policies instead of this Privacy Policy. Our Platform also contains links to third-party sites that are not controlled or operated by us. Please be aware that we are not responsible for the privacy practices of such other sites.
An essential part of our services that you sign up for when you create an account on our Platform is to receive communications from Motherfigure through email and our Platform. We communicate with you about your account, privacy, and interactions with your content. We also ask for your feedback about your experience in connection with our Platform. In accordance with applicable law, we communicate to you tips, offers, and similar services and may feature professionals and other businesses on our Platform in these communications. You may also opt-out of similar types of marketing emails from us directly through the email. Please be aware that you cannot opt-out of receiving account and privacy-related messages from us.
You may review, update, or modify your account information, including profile and contact information, at any time by logging into your account. You may delete your account by emailing info@motherfigure.com.
When you deactivate your account, you will cease to provide ongoing or future data to us. Your Houzz profile will no longer be viewable but in accordance with applicable law and the Motherfigure Terms of Use, your photos, reviews, and other content may still be accessible and viewable. In order to request permanent deletion of your account, please contact us as described in the Contact Us section. We will keep your personal information only for as long as necessary to fulfill the purposes for which we are processing your personal information unless the law permits or requires us to retain your personal information for a longer period. For example, we may need to keep your personal data for quality assurance for our Platform or to defend future legal claims. We also will retain de-identified information after your account has been deleted. Information you have shared with others will remain visible after your account has been deactivated or deleted and after the information has been deleted from your own profile or account. We do not control information or content that others have copied out of our Platform. Please note that copies of information that you have updated, modified, or deleted may continue to reside in our systems for a period of time, and we may maintain copies of this information as part of our business records.
If you are a professional on Motherfigure, please contact us as described in the Contact Us section of this Privacy Policy.
Our Services are not designed for children and do not knowingly collect personal data from children. If you have reason to believe that a child has provided personal data to us, please contact us, and we will endeavor to delete that information from our databases.
We use reasonable and appropriate measures to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the personal information.
We may revise this Privacy Policy from time to time. The most current version of our Privacy Policy will govern our use of information about you. If we make material changes to our Privacy Policy, we will notify you by email or by posting a notice on our Platform. By continuing to access or use our Platform after those changes become effective, you are subject to the revised Privacy Policy.
If you have questions or comments about this Privacy Policy,
Note that Motherfigure is a U.S. company. Regardless of the country in which you live, you authorize us to transfer, store, and use your information in the United States and in accordance with this Privacy Policy. U.S. privacy and data protection laws and rules may vary from those in the country where you live.
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